It will also offer several developer tools and features that address the challenges faced by most Android developers, including a dedicated round-the-clock customer support team based in India, the option to list their app in 12 Indian languages besides English. For startups and new app launches, Indus Appstore will have a dedicated destination called “Launch Pad” to provide these new apps with better visibility as well as search optimisation. Indus Appstore is offering new features, which Google currently doesn’t. How will it help developers? Developers get an alternative platform to reach out to Android users. But it certainly has got some food for thought with PhonePe’s move. It’s a bit early to say how app developers take to a new platform and Google will still dominate the proceedings. Google over the years has reduced that commission for certain categories of developers. Discover how to do keyword research and find the right keywords for your campaign. Get your ads to the right customers with Googles Keyword Planner. See how Google Trends is being used across the world, by newsrooms, charities, and more. Developers also had no choice but to pay Google a commission on in-app purchases. Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance. Additionally, understanding your audience can help you identify new opportunities and. This can help you tailor your marketing efforts and create content that is more likely to engage your audience. Should Google be worried? Till now, app developers had no alternative but to list their apps on Play Store. By using tools like Google Trends to analyze search data, you can get a sense of what topics and products are of interest to your target audience. He hopes that Indus Appstore hopes to provide app developers a credible alternative to the Google Play Store – one that is more localised and offers better app discovery and consumer engagement. “Despite being such a large consumer market, app developers have always been forced to work with only one app store – Google Playstore – for distributing their apps,” said Akash Dongre, CPO & Co-Founder, Indus Appstore. So that’s a big difference from the Play Store. Developers will be free to integrate any payment gateway of their choice inside their own apps. The Indus Appstore will not charge developers any platform fee or commission for In-App Payments. Will PhonePe be charging developers? Not yet.App listings on the Indus Appstore Developer Platform will be free for the first year, post which a nominal annual fee will apply, said the company.
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